1. the practice of making false or misleading claims about the environmental benefits of a product, service, or company in order to appear more environmentally responsible than one actually is
Usage: uncountable; often used as a criticism of corporate marketing

Examples

• The company was accused of greenwashing when it advertised its products as eco-friendly while still using harmful chemicals in production.
• Environmental groups criticized the airline's greenwashing campaign that emphasized carbon offsets while expanding flights.
• Consumers should be aware of greenwashing and look for certified labels rather than vague environmental claims.
• The fashion brand engaged in greenwashing by promoting a small sustainable line while ignoring waste in its main operations.
• Greenwashing has become increasingly common as companies try to appeal to environmentally conscious shoppers.
• Regulators are cracking down on greenwashing to protect consumers from misleading advertising.