Definition

greenwashed

adjective
  1. describing a company or product that falsely presents itself as environmentally friendly or sustainable
  2. Usage: informal; often used in criticism of corporate marketing
verb
  1. past tense and past participle of greenwash; to mislead consumers about the environmental benefits or practices of a company or product
  2. Usage: informal; transitive verb

Examples

  • The company's greenwashed packaging claimed to be recyclable, but most of it ended up in landfills.
  • Critics accused the oil company of greenwashing by funding a small renewable energy project while expanding fossil fuel operations.
  • Many greenwashed products use green labels and nature imagery to appeal to environmentally conscious consumers.
  • The report exposed how the fashion brand greenwashed its supply chain practices.
  • Consumers should be skeptical of greenwashed claims that lack third-party certification.
  • The corporation greenwashed its image by planting trees while simultaneously increasing carbon emissions.
  • That greenwashed energy drink uses recycled plastic but is still produced by a company with poor environmental records.

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