Definition
disintermediate
verb
- to remove intermediaries or middlemen from a process, transaction, or supply chain, allowing direct interaction between producer and consumer
Usage: business/economics term; often used in contexts of digital commerce and technology
Examples
- Online retailers disintermediate traditional brick-and-mortar stores by selling directly to customers.
- The company sought to disintermediate its supply chain to reduce costs and improve efficiency.
- Digital platforms have disintermediated the music industry by allowing artists to reach listeners without record labels.
- Banks worry that fintech companies will disintermediate them in financial services.
- By disintermediating the distribution process, the manufacturer was able to offer lower prices.