Definition

differentiator

noun
  1. a factor or feature that distinguishes one thing from another; something that makes a product, service, or person stand out from competitors or alternatives
  2. Usage: commonly used in business and marketing contexts
  3. in mathematics and calculus, a device or function that computes or represents a derivative
  4. Usage: technical; used in mathematics and engineering

Examples

  • The company's innovative design is a key differentiator in a crowded market.
  • Fast customer service is the main differentiator between this brand and its competitors.
  • Quality and reliability are important differentiators for luxury car manufacturers.
  • In calculus, a differentiator helps us find the rate of change of a function.
  • What differentiator will help your startup succeed against established companies?

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